For Evian we re-imagined an original composition "Bare Neccesities" with Artist Jay Prince
Jay Prince reimagined the iconic song "Bare Necessities" for Evian's global Baby&Me Campaign, blending his signature soulful sound with modern production elements. The track maintained the playful spirit of the original while infusing fresh, contemporary energy through upbeat percussion, smooth basslines, and Jay's rich vocal delivery. The result was a fresh, dynamic Hip Hop version that perfectly complemented the campaign’s joyful visuals, resonating with both loyal fans and new audiences. This collaboration highlights how music can elevate brand messaging, creating emotional connections and a lasting impact.
Overview:
In collaboration with Evian, Jay Prince was tasked with remaking the iconic song "Bare Necessities" for the globally recognised "Evian Baby&Me Campaign." The goal was to bring a fresh, modern Hip Hop twist to the classic tune while maintaining the playful, lighthearted energy that made the original so beloved. Our approach centred around creating a reimagined version of the song that would resonate with both new audiences and long-time fans of the campaign.
Creative Approach:
Our focus was to blend Jay Prince’s signature sound—soulful, rich melodies with smooth, contemporary beats—into the fabric of the classic track. The aim was to respect the timeless nature of the song while injecting a fresh, modern vibe that connected with a global audience.
We started by dissecting the essence of "Bare Necessities"—its carefree energy and memorable hooks—and looked for ways to modernise it without losing its charm. The challenge was to stay true to the playful nature of the original while incorporating elements that aligned with Jay Prince’s musical identity.
Music Creation Process:
- Reinterpretation of the Melody: We began by experimenting with the song’s original melody, playing with various tempos and instrumental arrangements. The decision was made to keep the core melody intact, but we reworked the instrumentation with a mix of organic and electronic elements, giving it a more polished, contemporary feel while keeping the song’s playful and uplifting vibe.
- Vocal Performance: Jay Prince’s approach to the vocals was key in transforming the track. His smooth, soulful delivery added depth to the song, while keeping it fun and approachable. We also incorporated harmonies and backing vocals to enhance the track’s richness and ensure it felt fresh and dynamic.
- Integration with the Campaign: The remake of "Bare Necessities" was carefully tailored to fit the visuals and messaging of the Evian Baby Campaign. The song was designed to underscore the playful, carefree nature of the iconic Evian baby bottle advertisements, amplifying the joy and innocence conveyed in the visuals. It was important to us that the music created a seamless connection between the brand and the emotions they wanted to evoke in their audience.
Outcome:The remake of "Bare Necessities" successfully balanced nostalgia with modern creativity, becoming an instant hit in the context of the Evian Baby Campaign. The track helped amplify the campaign’s playful, vibrant energy, allowing Evian to reconnect with both long-time fans and a new generation of consumers.
Key Takeaways:
- By staying true to the essence of the original song while blending contemporary production techniques, we were able to create a version of "Bare Necessities" that felt fresh and exciting yet familiar.
- The collaboration with Evian was a perfect example of how music can enhance brand messaging and evoke specific emotions that resonate with a global audience.
- Jay Prince’s creative vision and ability to infuse personality into the track were pivotal in delivering a version of the song that was both engaging and authentic to his unique sound.
This project showcased the power of music to elevate a brand campaign, and the success of "Bare Necessities" is a testament to the seamless fusion of creativity and branding.
